What Do Social Semiotics And Pantheism Have In Common?
Jan 27
general observations, language and culture, mode and modalities No Comments
SFL enables us to see a parallelism between pantheism and social semiotics.
By pantheism, I mean the practice of regarding natural phenomena as if persons: ie as if gods, spirits etc; by social semiotics, I mean the practice of regarding material phenomena, especially human artefacts, as if signs: ie as if metaphenomena.
In pantheism, natural material phenomena are treated as symbol sources. In personifying such phenomena, the type of symbol source is Senser: ie a conscious participant capable of projecting the content of consciousness.
In social semiotics, artefactual material phenomena are also treated as symbol sources. Here, though, the type of symbol source is Sayer: ie a participant, not necessarily conscious, capable of projecting the content of consciousness (the sign says x).
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