RSSBook: Introduction to Peircean Visual Semiotics
Jul 05
Title: Introduction to Peircean Visual Semiotics
Series Title: Bloomsbury Advances in Semiotics
Publication Year: 2013
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)
http://www.bloomsbury.com/uk/
Book URL: http://www.bloomsbury.com/uk/introduction-to-peircean-visual-semiotics-9781441109408/
Author: Tony Jappy
Hardback: ISBN: 9781441151636 Pages: 240 Price: U.K. £ 75.00
Paperback: ISBN: 9781441109408 Pages: 240 Price: U.K. £ 24.99
Abstract:
Contemporary culture is as much visual as literary. This book explores an
approach to the communicative power of the pictorial and multimodal documents
that make up this visual culture, using Peircean semiotics. It develops the
enormous theoretical potential of Peirce’s theory of signs of signs
(semiotics) and the persuasive strategies in which they are employed (visual
rhetoric) in a variety of documents.
Unlike presentations of semiotics that take the written word as the reference
value, this book examines this particular rhetoric using pictorial signs as
its prime examples. The visual is not treated as the ‘poor relation’ to the
(written) word. It is therefore possible to isolate more clearly the specific
constituent properties of word and image, taking these as the basic material
of a wide range of cultural artefacts. It looks at comic strips, conventional
photographs, photographic allegory, pictorial metaphor, advertising campaigns
and the huge semiotic range exhibited by the category of the ‘poster’. This is
essential reading for all students of semiotics, introductory and advanced.
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